How can a well-chosen gift be a conversation starter?
Looking to spark interest in your company’s latest innovations?
A product launch can feel like endless preparation and then a big fanfare. Modern marketing campaigns have taken some of the pressure off creating big launches or budge-breaking kick-offs but now a company must keep influencers, stakeholders, and prospects engaged for the duration of a drip campaign before and after the product is launched.
In a world ever more crowded with input and messaging, what’s a marketer to do?
While a gift can’t solve all of the potential pitfalls of a product launch, a carefully selected “thank you” to beta users, a branded gift to influencers, or gifts to onboarded investors and customers as the initiative grows will not go wrong.
We at Belle Box have paired 5 common launch pitfalls and will show you how strategic gift or outreach can help.
Five Tips for Supporting a New Product or Initiative Launch with Strategic Gifting
1. Launching late: Development delays are a fact of innovation, but how can we keep earlier adopters, beta users, and investors engaged? A targeted, small gift that satisfies the excitement and anticipation can keep the buzz going and the brand top-of-mind.
Belle Box Co. Tip: Presentation is everything. A small, beautifully wrapped gift box with a unique branded item is precious and promises more.
2. Launching in a Super Competitive Market - In a perfect world every new initiative would land in a market free from alternatives with few if any competitors. The reality is that your new initiative will likely be fighting the airwave and in boxes along with other, similar solutions. While your marketing team can push the message over digital and in-person channels, consider enhancing your next face-to-face marketing event with a gift that lifts you from the fray.
Belle Box Co. Tip: Select a gift that can easily roll, fold, or otherwise fit your target audience's suitcase - they are likely road warriors. Better yet, select from one of our gift offerings specifically targeted to business people on the go.
3. Being too busy for beta user or early customer feedback. While the work of innovation and launching can be hectic and all-consuming, not soliciting feedback can be problematic. Unprompted, you will only hear from the extremes- the very happy and the very disappointed. Polarized responses aren’t always the easiest data sets to work with so to improve your survey response rate we recommend incentivizing.
Belle Box Co. Tip: Offer a small digital gift card in exchange for the feedback survey. Additionally incentives by enrolling the survey respondents into a drawing for a larger, Belle Box Co gift box.
4. Not making customer onboarding special. Especially if your new product is B2B, complex, or takes time to implement you must onboard with care and respect. The new customers are early adopters and deserve updates and communication that shares some elements with investors. They need to feel confident in your company and the progression of this new product.
Belle Box Co. Tip: Every good project manager knows that setting targets and benchmarks is the path to success. Celebrate major milestones like bringing a customer online with a physical gift. Belle Box Co. can help you combine the unique personality of the client and your company to create something unique, meaningful, and timely.
5. Not asking for referrals. Sometimes it feels awkward to ask for a referral after you have closed a deal. After all, you haven’t delivered anything yet and you are already asking for something more! In reality, that's the PERFECT time to ask. Your company is top of mind, the end users have just committed so they know the value of the product. Ask for the referral; then thank the client for their support.
Belle Box Co. Tip: At Belle Box Co., we believe the best new client would be another client just like you! That means that if you provide us with a referral name and contact information and that referral buys a gift basket campaign from us we send YOU a thank you box of your own. We appreciate you all.
Ready to discover the impact of gifts that align with your brand’s latest offerings?
You can visit the catalog and place your order now or book a call with Jen and develop your comprehensive program.
You can make a lasting impression on clients and partners? Reach out to schedule a meeting with Jen or browse or preselected holiday gift offerings.
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