Why is having a gifting strategy important?

Whether you’re gifting a client, an employee, a guest, a loved one, or someone else, the psychology behind having a gifting strategy is the same. It’s not just about giving a present, it's about creating long-lasting connections and showing appreciation. This will help both you and your company in the long run, because the impression of a thoughtful gift will last long after the gift is given. Your employees will feel valued and trusted, and your clients will want to come back for your services again and again.
Appreciation gifts help create a level of trust in your relationships, which opens doors for you in the professional world and shows a potential referral how important the prospective relationship is to you. When you gift something meaningful and personalized, it leaves a great first impression, and your client is going to want to reciprocate this somehow through a referral or other kind of connection. It’s also an easy way to spark a follow-up, by asking them if they enjoyed the gift or any of the products! This lets them know you have the long game in mind, and your referral can become a mutual appreciation and partnership.
Corporate gifting is the best way to create a strong company culture and boost morale around the office. And gift giving shouldn’t just be reserved for the holidays! While holiday gifts do have their place in a gifting strategy, unexpected gifts are even more special. The more unexpected the gifting experience is, the more your employees will remember the encounter for years to come. Gifting off holiday will help your employees feel even more appreciated and valued within your company, improving your business relationships and brand loyalty.
To show appreciation for your employees, you can gift them on personal milestones such as a new family member or their birthday, a company event like their years working with you, or any other special recognition, perhaps where they went an extra mile or helped reach a business goal. Gifts like these that specifically recognize an employee will foster a sense of belonging and a connection to your company. Especially when these gifts are of high quality and personalized, your employees will want to provide you with a high-quality service within their role.

How can we help? 

It can be overwhelming for businesses to think about gifting strategies when it comes to client, employee, and referral appreciation. Belle Box Co takes out the need for you to create a strategy by yourself because we understand it’s more than just giving a gift, it’s a strategic process. This is why we take the time to develop a concept that aligns with your brand values and goals, while also developing an impactful distribution strategy.
We’ll help source products that are important to you and your clients, and encourage you to think about the practicality and usability of the items. If you’re a small business and value shopping locally and from artisan makers, we’ll make sure all the products we source fit within these values! We’ll take the time to learn about your clients while thinking about the emotional aspect of giving. What do you want your clients to feel when they open this gift? Is this a gift of joy, self-care, mental reset, or something else? Belle Box Co wants to empower people to think about their client journey and touchpoints.
Gift-giving is a great way to show someone your relationship has value, but we understand it can be hard to know where to start. Belle Box Co can take the stress out of gift-giving and help you get started with your strategic gifting journey.

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